Previous year question paper for MR (BBA 5th)

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Marketing research

Previous year question paper with solutions for Marketing research from 2008 to 2013

Our website provides solved previous year question paper for Marketing research from 2008 to 2013. Doing preparation from the previous year question paper helps you to get good marks in exams. From our MR question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

Basic concepts: scope, limitations, objectives.

Research process.

Research design and its types: exploratory, descriptive and experimental (in detail)

Data collection: primary and secondary.

Scaling: meaning of scaling, classification, important scaling techniques: rating scales

and ranking scales. Scale construction techniques, multidimensional scaling.

Questionnaire: questionnaire construction, tabulation, coding, editing of data.

Sampling: concepts, types and techniques, estimation of sample size.

Data analysis: tests of significance based on t, f and z distribution and chi-square test;

cross tabulation.

Marketing research applications. 

 

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2013
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2012
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2011
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2010
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2009
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2008
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Related Subjects
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