Previous year question paper for ASM (BBA 5th)

Advertising and sales management

Previous year question paper with solutions for Advertising and sales management from 2008 to 2020

Our website provides solved previous year question paper for Advertising and sales management from 2008 to 2020. Doing preparation from the previous year question paper helps you to get good marks in exams. From our ASM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

Advertising:

Marketing communication models.

Advertising definition and objectives, advertising copy.

Advertising its place in marketing – different kinds of advertising.

Advertising art & layout, advertising effectiveness.

Brand strategy & campaign planning: TV & radio commercials

Creative copy strategies.

Media planning & scheduling.

Sales Management:

Concept and objectives.

Management of sales promotion at the consumer, trade & sales force levels.

Sales displays & merchandising.

Introduction to types of sale quotas.

Legal & ethical aspects of advertising

2020
Download
2019
Download
Download
2018
Download
Download
2017
Download
2016
Download
Download
2015
Download
2014
Download
2012
Download
Download
2011
Download
2010
Download
2008
Download